![]() ![]() Doesn’t anyone have a nephew, or someone, who can serve us up something more ‘contemporary’?” “What? You mean those old-fashioned letters are supposed to reflect tradition, craft, and quality? Bullocks! They look out-dated and out-of-touch to me - even a little scary. One can almost imagine the boardroom discussion that brought about this decision: The company probably would have been better off if they would have adopted a new identity scheme altogether. This new simplified arrangement doesnt interlock as well as the old lettering did, and cant pull off the “ringing bell” as well. In its place is a funny looking sans serif, employing the same relative letter sizes and positions as the old logo. While the colors, basic arrangement, and shiny faux-plasticity is still in, the hand-drawn blackletter script is out. This ringing bell-shaped Fraktur word mark was featured in Leslie Carbarga’s book The Logo, Font and Lettering Bible, and was a prominent symbol within the Swiss food industry landscape.īell’s logo has recently been updated. But they may be familiar with the company’s (old) logo. ![]() Well, fraktur fans, here is one example.įew Typographica readers are aware of Switzerland’s largest meat distributor, Bell. The usual answer is “possibly, but probably not.” “Why not?” many posters ponder. ![]() Occasionally on Typophile, someone will ask whether it’s possible for blackletter to be saved/revived. Written by Dan Reynolds on November 26, 2004 ![]()
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